The environmental group I will be focusing on is WWF. WWF stands for World Wildlife Fund and it targets the masses by selling merchandise that benefits animals in need and aids global care. Such animals in need include pandas, fish, and tiger who are either in danger of extinction, or are over targeted; beside animals, WWF also aims to help land (i.e. deforestation) that is being exploited. Overall, WWF is concerned with climates, earth, species, agriculture, and forestation to sum it up.
What is smarter than grouping together cute, fluffy, cuddly looking polar bears with the environmental concern of the diminishing ice mass? This issue relates to the climate issues going on right now. WWF is tugging on the heart strings of animal lovers while attempting to raise awareness for the serious issue of global warming and climate change.
WWF uses print ads, advertisements and campaigns online through social media, and merchandise sales with the use of clothing and apparel.
No comments:
Post a Comment