Consumers Love Pillow Pets

Consumers have the power to elevate the success and popularity of a product, or to dismiss it entirely. An example of this craze can be illustrated with the example of pillow pets. The thing with a craze is that people go out of their way to search for that product and yank it off all of the shelves because it happens to be the "in" thing.

Even after the "in" phase has dwindled, the popularity of pillow pets has already been established. I believe part of the reason that this product was so successful was due to the fact that it was marketed so appealingly to children. Invents anything that children adore, and their parents will pay anything to keep their children happy. This desire for something so fluffy, lovable, and cute was what made this product successful by having consumers fall in love with it. 

On a recent trip to Disneyland, I had also realized that Disney was following in the footsteps of the pillow pet craze and making their well-known Disney characters into Pillow Pets also. What smarter way to drive sales then to have original Disney characters made into Pillow Pets at the happiest place on earth where parents do not hesitate to spend every penny for magical memories? Thus, fully illustrates the consumer behavior that made this product successful.

Though i'm legally considered to be an adult, I do have to admit that I really do want a Pillow Pet also.. It's only the darn price tag that deters me..