Interruptions, Interruptions!

With the rise of smart phones, tablets, and advancements in internet speed, we as consumers tend to turn our focus elsewhere when a commercial comes on. We like to just switch the channel or do a light task to fill in the time instead of engaging our attention to what people are trying to sell to us. Advertising agencies only focus on getting the product out there, instead of focusing on how the product should be put out there. If they found humorous or more unique ways of putting their advertisements people would actually pay a little bit more attention admiring the advertisement thus paying attention to it like the Super Bowl advertisements, some people watch the Super Bowl just for the advertisements because they know it'd be humorous.

For example, this 2013 Audi commercial didn't just have their car driving through a hillside, it showed them that their cars got class, and you'll feel better about yourself and in the end give you more confident to do whatever you want, and not even matter what the consequence was. It wasn't very serious, it showed the guy with a black eye at the end, smiling, not caring what just happened, but rather proud and laughed about it.

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Is TV the elephant in the room?

No I don't think so, not anymore with the rise of phones and tablets. TV isn't the only distraction anymore like it was back in the day when it was either sit home and watch TV or go outside and play. With the internet, people can watch whatever, whenever they want, without all the commercials. TV has just become another form of entertainment, not the only one.