Brand communities bring a tighter family style setting for consumers to get more involved and stay loyal to a brand. When not only you but your group of friends or family share interest in the same brand, it demonstrates the bond you have with each other and portrays that you're part of something bigger. Thousands of people rally up with their Harley Davidson bikes each year at events all around the world, showing off their customized bikes or just that they themselves own one and want to show that they too are part of the crowd. It brings consumers who don't know each other together to show everyone has a point of interest, something they can communicate to each other with, and talk in full detail of the thing they love.
The Posse Ride brings creates a society for both men and women to get together and ride through the desert highways, hillsides, or in city areas to just ride among their peers and forget about the outside world for a second, as they ride with each other, they themselves are finding inner peace within themselves above the roaring engines of the many beside them. The Posse Ride lets consumers build a family around their brand, centering themselves around hundreds of thousands who enjoy riding their bikes, building a closer bond with their consumers.
The Harley Davidson brand is already a strong brand among many people and already has a strong hold on many of their consumers, so they'd have to have a bold plan if they were to change the brand. Doing some in moderation so that slowly their loyal consumers can not be scared of the change of resist but rather embrace is and see its not all too bad.
Harley Davidson attracts more of the 30-40 year old generation, so they don't have a very strong foot when it comes to the online social media, not many adults care for the internet and what it has to offer so if they were to grab a young generation into the Harley Davidson family, I feel they need to improve more on their online market, maybe with social medias like Instagram or Twitter, where young adults can show off their bikes and build their own new communities amongst each other. That would then catch the attention of the adults seeing the hip thing to do is take pictures of them and their bikes and post it online for millions of people to see and create an even stronger community.
Besides the 2-3 Harley bikers I'd see every now and then, I did experience one time when a gang member was slain and a gang of Harley Davidson bikers all joined together and road along the funeral cars. They all revved their engines as loud of they can and road their way to the cemetery o bury their fallen comrade expressing their strong bond with each other and the sorrow they felt through their bikes as they went.
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