Jeep advertising plan

In it for the long run is the motto of our planned Jeep campaign. Jeep is usually marketed as a car for the adventurous, but we wanted to adjust this angle and put a spin on it. Rather than marketing to only the adventurous at a a youthful age, we want to try to appeal to the adventurous at heart too, at older ages.

To accomplish this task, we want to concentrate on portraying family values through Jeep commercials by also demonstrating its durability. The plan for our commercial is to have grandparents up in a cabin house somewhere snowy, waiting for their children and grandchildren to arrive, with a Jeep parked in the front. The scene we want to portray will depict the grandchildren running to their grandparents, and embracing, excited to get into the Jeep for an adventure.



The cherry on top will be near the end of the brief commercial, where the grandparents open up the trunk to reveal presents stored in the spacious trunk, as well as revealing the impressive cabin space and decked-out interior. In order to make Jeep more suitable towards a larger market, our group chose to do so by marketing to the older range. To make this idea successful, we utilized love and excitement as the driving emotions.