Typewriter Nostalgia Campaign

For our advertising plan, we decided to focus on attracting the younger generation by advertising the product at places where our generation like to do their shopping at. Not everyone can shop for designer clothes so we have to do the best with what we got the look the best with what ever item we can find where ever it may be like thrift stores. We can find old clothing and cut them into whatever fashion fits us best and still be proud of what we wear.

Our generation grew up when the computer was first booming so not many of us have used a type writer. Through social media, commercial, and bill boards we can build advertising campaign to attract our generation into being engrossed on the vintage, antique feel of a type writer.

Our social media aspect of our campaign would focus on consumers stories and their type writers. Long are the days where Facebook was only for the young generation and now has become the norm for many people to keep in touch with each other and network. We would ask consumers of old "What their story" is to get the young get more of a feel for what the product is like and how it has helped them on their journey through life and made it easier for them to write papers for class back in their young days. It would bring a nostalgic feeling to adults who reminisce about their days writing papers for class and let the youth know, adults were at one time just like them, care free and just trying to be successful. The younger generation would take interest in type writers just to have one even though it's not a necessity to have a feel for what their adults went through and how even though it's not as typing on a keyboard and printing the paper, their adult counter-parts were able to do it on a type writer that wasn't able to delete.

Our commercial would focus on an adult in his younger days writing on a type writer then finishing his last paper and turning in it to his professor getting a smile, with the professor telling him "Good job, you've not finished you're last college paper, get ready for the real world." It would then jump to his grandson many years later,who was having senoritas, typing a page on his computer and his grandpa coming up telling him the story of his day when type writers were all they had and how easy he's got it with a computer where they do spell checks for him and correct his grammar when he couldn't even delete the last letter without making it look bad. The grandpa would then grab his type writer and give it to his grandson and tell him to try writing his paper on this, where he'd then get a better feel for what his grandpa went through and appreciate the type writer fully, learning to embrace it.

Our third advertising campaign would focus on billboards and benches where people would be able to sit on a type writer itself, so they get the idea in their head and are more exposed to the type writer. It would show them the vintage feeling of it being black and white, and they'd ask themselves since it isn't so expensive, why not have one just in case their laptop or computer wasn't operable.