Sweet and Salty Toblerone

For this week's assignment, we were asked to focus on Toblerone chocolate and *devise an advertisement campaign that would catch the attention of tech savvy young adults from ages 20-30 with the brand Toblerone chocolate.

In our group, we decided to focus on "Toblerone Moments" where we interact with the audience and have them get more grasp on what we're trying to sell

We decided to use Twitter, a popular social media amongst many others to promote Toblerone. The audience would tweet every time they bought a Toblerone chocolate with the hashtag #tobleronemoments and we'd have a raffle at the end of a certain time period and pick out a winner for every so often winning prizes that can range from many things.

Second, Instagram, a newer social media, but raised to popularity very quick would be focused for our advertisements as well. We'd have consumers post pictures of where they're at holding up a new Sweet & Salty Toblerone and decide who can take their photo in the most unique part of the world, from either the great Pyramids of Egypt or the Grand Canyon of Arizona, USA. Like twitter, we'd have consumers use the hashtag #Tobleronemoments so we can choose a winner amongst the many participants.

A third, not as popular social media, but it's intertwined with twitter, Vine, can be used for a way to get consumers to interact and show us how they feel about our product. We'd have consumers send us their 6 seconds to get some feedback from customers of how our new chocolate is doing, we'd then choose amongst consumers to come in and join us at our factory and let them see first hand how our chocolate is made, and of course hand them gifts for helping us get a better product out in the future.

These campaigns we've come up with are very simple, yet can get many customers to engage in a fun, active way in which we can see first hand how our customers enjoy our product and what more needs to be done.